Run a Reverse Prospecting Search

You can use Reverse Prospecting to match listing data against prospects’ search criteria and find prospects who might be interested in your listings. You can run a reverse prospecting search based on an actual listing, or on any listing data you choose.

To search based on one of your listings

1. From the Contacts menu, or from the Revise Listing page, choose Reverse Prospecting.
2. Locate the My Listings field and select the desired listing. Your listing's information is automatically entered in the search form. You can also type a listing number into the Listing Number field and click Get Info.
3. To increase the likelihood of finding matching prospects, uncheck fields that you do not want to be considered in your search.
4. Click the Search button in the MLS toolbar to start your search or click Preview Count to see how many prospects match your search.

TIP: You may want to run the search several times using different criteria. For example, some prospects' search criteria may be based on ZIP code, while  others are based on City. Also, be sure to uncheck any fields that are not pertinent to your search. For instance, you might remove School District to be sure you locate prospects, whether or not they specified School District in their search requirements.

To search based on hypothetical listing information

Enter the information you want to base your search on (such as city, price and bedrooms). The left-hand check boxes should be selected next to criteria fields you want to match.

Click the Search button in the MLS toolbar to start your search, or click Preview Count to see how many prospects match your search.

TIP: View the Learning Center video tutorial entitled "Reverse Prospecting" for a quick overview of this feature. From the Help menu, choose Learning Center, then select Contacts/Prospects.

Return to the Home Page